Evaluation of Music magazine

Final magazine

Responses to my final magazine

Georgia Bird- "I really like the link between the front page, contents page and double page spread. It is clear that you have tried to keep a persistent brand which really compliments the success of the magazine. I think the colours of the magazine have been well thought out therefore giving the magazine a proffessional outcome. I also feel that you have been able to make it obvious that the genre of music is R&B."

Tuesday Bramley- "The final magazine had consitent brand and the colours that have been used reflect the fun vibe the magazine gives off. I really like the layout of all three pages."

Oli Insall-Jones- "The magazine has had a great outcome. The layout, colours and pictures all contribute towards making the genre clear. I think that the magazine defies but also agrees with the typical conventions of the magazine."

Target Audience Questionnaire results

My questionnaire had a lot of positive responses including the fact that many people believed that my genre was easy to tell. I think that I have effectively created the magazine to reflect the R&B style music, but I wouldn't of been able to do this as well if I didn't do the format research. This was a substansial aspect of me being able to reflect my genre in order to create a brand.

The results I have got from this questionnaire was a way of me assessing if the target audience I have chosen suits my magazine. By asking peers and a range of people has meant that I can see  their own perceptions of my magazine, which have helped me judge whether my magazine is targeted at the right people. Almost everyone who answered the question said that this magazine would appeal to people between their 15-35's which means that I assumed correctly. In addition to this I had a range of comments suggesting that my brand has kept consistent. Many people thought that the colours really complimented each other and worked well with the genre, however said that pink initially makes the magazine more girly, but I still believe that some boys would read this magazine due to the genre and the fun vibe.

When making the magazine I always new that R&B was something the younger generation was more into, which instantly lead me to targeting the younger audience, I knew I needed to make the magazine fun through the previous format research. So that was why I did my first questionnairre asking what colour it should be etc. This essentially determined what my magazine would be like. Now I have produced the magazine I did this questionnaire as a way of seeing if I suited my target audience, because then it would mean my magazine was a success. I am happy with these responses because they all seem to be positive. I now feel that the decisions I made regarding the colours and the layout of my magazine were effective because it suits the audience I was aiming, I purposely went with conventions when making the masthead because I wanted it to be centred in the top of the page, which would mean that it is the focal point.

In addition to this all the small attributes of my magazine has meant that my magazine is consistent because there is a clear link between each page I have created, even though pink is initially seen as a girly colour I think that the variation of articles alongside the contrasting artists means that the magazine can appeal to both genders. I also think the pink my magazine individual and stand out from the crowd, allowing me to build my own brand. The brand I created is fun and edgy, reflecting the genre. I purposely intended to make the brand like this because it would make it regconisable in the future. If I were to have gone with all the typical conventions then the magazine wouldn't have individuality and therefore wouldn't be effective. 

Questionnaire

Target audience Questionnaire

One thing I had to ensure my magazine had was individuality, which would allow it to create a brand. Before creating my magazine I was aware that my magazine would appeal to the younger generation the most due to the genre of R&B, so when doing a questionnaire I asked younger people to answer questions so I knew what they would want on my magazine. Some of the aspects I got out of the first questionnaire were how they would prefer to see bright colours and how the main image is one of the key drawing attention factors. By doing this questionnaire I was able to understand my target audience, and take back their feedback when beginning the design colours. One key thing I considered was the consistency of my magazine so keeping the same colour panel, I chose Pink because it is a bright fun colour which would appeal to the audience, with grey black and white as assisting factors that contrasted but complimented the pink. I think after looking back at my magazine and analysing it, it is clear that my target audience are towards the younger generation, mixed gender. Even though pink is typically seen as a girly colour, I think that the bright vibe it gives off the R&B vibe while the other colours tone it down and attract both males and females from the younger generation. This age group would be between 15-35. 

I am going to create a new survey on survey monkey and show people my finished magazine, asking them questions to see if I have identified the correct audience and whether my genre has been fulfilled.

Below is a link to the questionnaire I have made in terms of target audience:
https://www.surveymonkey.com/s/B6RV22R

Double page spread outcome

This is my final outcome of my double page spread which has turned out to be effective. This is because I have gone with the norms of a double page spread, keeping the article in columns and ensuring there is multiple pull quotes. I have stuck with keeping one main image but have also defied conventions by using a strip of smaller images which I think lead your eyes through the page. In addition to this I have used the same colour scheme as a way of creating a consistent brand.

Masthead for double page spread

These are my 5 masthead choices that I need to pick between for my double page spread. I asked 15 peers on their own opinion and the votes were:

Masthead:
1=  2 votes
2=  1 vote
3=  No votes
4=  7 votes
5=  6 votes

From these votes I now am going to use masthead four because I think it is the most effective for my double page spread. The peers contributed towards this decision and this will help me appeal to my audience.